Privacy Policy — 777sd

This Privacy Policy ("Policy") is issued by 777sd ("we", "us", "our" or "777sd"), the operator of the online entertainment platform accessible at https://777sd.cam ("Platform"). This Policy describes how 777sd collects, uses, stores, shares and protects personal data provided by or collected from users ("you", "User", "Player") when accessing or using the Platform.

777sd is committed to handling your personal information with care, transparency and respect. We recognise that our users — including players in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and other parts of Pakistan — trust us with sensitive personal and financial information. That trust is not taken lightly.

By using the 777sd Platform, registering an account, making a deposit or submitting any personal information to us, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree with this Policy, you must not use the Platform.

This Policy should be read alongside the 777sd Terms & Conditions, which govern the broader contractual relationship between you and 777sd.

The following terms are used throughout this Privacy Policy:

777sd collects personal data through multiple channels. The categories of data collected are set out below:

3.1 Registration Data

When you create an account, we collect: full legal name, date of birth, email address, residential address, country of residence, preferred currency (including PKR), username and password (stored in hashed form).

3.2 Identity Verification (KYC) Data

To comply with age verification and anti-money laundering (AML) obligations, we may collect: copy of valid CNIC or passport, proof of address documentation, liveness check images or video, and source-of-funds documentation where required.

3.3 Financial Data

When you make a deposit or request a withdrawal, we collect: payment method details (e.g., masked card numbers, mobile wallet identifiers for platforms such as Easypaisa and JazzCash — used as familiar Pakistani payment references only; neither endorses gambling), transaction amounts in PKR or applicable currency, and transaction timestamps. We do not store full unmasked card numbers on our servers.

3.4 Gameplay & Activity Data

We automatically collect data related to your use of the Platform: bet history, game activity, session duration, wagering behaviour, account balance movements, and responsible gambling tool settings.

3.5 Technical & Device Data

When you access the Platform, our systems automatically record: IP address, browser type and version, operating system, device type, referral URL, pages visited, time and date of access, and session identifiers.

3.6 Communications Data

If you contact our support team via live chat or email, we retain records of those communications, including the content of messages, timestamps and any personal information volunteered during the interaction.

777sd processes your personal data only for clearly defined purposes. The primary purposes for which we use your data are:

• Account Administration: Creating, maintaining and managing your 777sd account, including authenticating your identity at login and communicating account-related notifications.
• Age & Identity Verification: Confirming that you meet the minimum age requirement (18+ or higher as required) and validating the accuracy of the identity documents submitted during KYC review.
• Transaction Processing: Facilitating deposits, processing withdrawal requests and maintaining accurate financial records.
• Fraud Prevention & AML Compliance: Detecting, investigating and preventing fraudulent transactions, money laundering, identity theft and other prohibited activities through transaction monitoring and behavioural analysis.
• Responsible Gambling: Monitoring gameplay patterns to identify potential problem gambling behaviours, applying self-imposed limits and restrictions, and facilitating self-exclusion requests.
• Customer Support: Responding to queries, complaints and requests submitted through live chat, email or other communication channels.
• Platform Improvement: Analysing aggregated, anonymised usage data to improve the Platform's functionality, user experience and content offerings.
• Legal & Regulatory Compliance: Fulfilling obligations under applicable laws, responding to lawful requests from authorities, and maintaining records required by the operator's license conditions.
• Security: Detecting and responding to security incidents, protecting the integrity of the Platform and safeguarding user accounts.
• Marketing Communications (where consented): Sending promotional offers, bonus notifications and relevant communications to users who have opted in to receive such messages. You may withdraw marketing consent at any time.

Where data protection law requires a legal basis for processing personal data, 777sd relies on the following grounds:

• Contractual Necessity: Processing that is required to perform the contract between you and 777sd — including operating your account, processing transactions, and providing customer support.
• Legal Obligation: Processing required to comply with applicable laws, regulatory requirements, anti-money laundering obligations and license conditions — including KYC document retention and transaction record-keeping.
• Legitimate Interests: Processing necessary for 777sd's legitimate business interests, including fraud prevention, platform security, service improvement and responsible gambling monitoring — where such interests are not overridden by your rights and freedoms.
• Consent: Processing based on your freely given, specific and informed consent — including sending optional marketing communications and placing non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing already carried out.

777sd does not sell your personal data. We may share your personal data with the following categories of third parties, strictly on a need-to-know basis and subject to appropriate contractual safeguards:

6.1 Service Providers (Data Processors)

Third-party vendors engaged to provide services on behalf of 777sd, including: cloud hosting and infrastructure providers, identity verification (KYC) service providers, payment processing partners, fraud detection and AML screening services, customer support software providers, and email delivery services. These parties process data only as instructed by 777sd and under binding data processing agreements.

6.2 Regulatory & Law Enforcement Authorities

777sd may disclose personal data to governmental authorities, regulators, law enforcement agencies or courts where required to do so by applicable law, by the operator's license conditions, or in response to a lawful order or legal process. Such disclosures are made to the minimum extent required.

6.3 Business Transfers

In the event of a merger, acquisition, asset sale or other corporate restructuring, your personal data may be transferred to the relevant successor entity as part of the transaction. You will be notified of any such transfer where practicable.

6.4 Responsible Gambling & Self-Exclusion

Where you have registered for a self-exclusion scheme or similar responsible gambling programme, 777sd may share the minimum necessary information with third-party exclusion systems to honour your exclusion request.

As an online platform accessible globally, 777sd may transfer your personal data to servers or service providers located outside of Pakistan. Where such transfers occur, 777sd takes appropriate steps to ensure your data is protected to a standard consistent with this Policy and applicable data protection principles.

Transfer safeguards may include: contractual clauses requiring the receiving party to protect data to an equivalent standard; the use of service providers subject to recognised data protection frameworks; and limiting data transfers to jurisdictions deemed to provide adequate protection.

For users in Pakistan: Pakistan's data protection framework is developing. 777sd will comply with any applicable Pakistani law relating to cross-border data transfers as and when such obligations become enforceable.

777sd retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory and contractual obligations. The key retention periods applicable are:

• Account & Registration Data: Retained for the duration of your active account relationship, and typically for a period of 5–7 years following account closure, to satisfy AML record-keeping and audit obligations.
• KYC & Identity Documents: Retained for the minimum period required by the operator's license conditions and applicable AML obligations, typically not less than 5 years from the date of the last transaction or account closure, whichever is later.
• Transaction Records: Retained for a minimum of 5 years from the date of the transaction, consistent with standard financial record-keeping obligations.
• Customer Support Communications: Retained for up to 3 years following the resolution of the relevant support interaction, or longer if required in connection with an ongoing dispute.
• Technical & Access Logs: Typically retained for up to 12 months, subject to security requirements and applicable law.
• Marketing Consent Records: Retained for the duration of your consent and for a reasonable period thereafter to demonstrate compliance.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised such that it can no longer be attributed to you as an individual.

The 777sd Platform uses cookies and similar tracking technologies to operate correctly, improve your experience and analyse usage patterns. The categories of cookies used are:

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies, security tokens and load-balancing cookies. These cannot be disabled without significantly impairing Platform functionality.
• Functional Cookies: Used to remember your preferences, language settings and account configurations between sessions. Disabling these may affect Platform personalisation.
• Analytics Cookies: Used to collect aggregated, anonymised data about how users interact with the Platform — including pages visited, session duration and navigation paths. This data helps us improve the Platform. Analytics cookies are optional.
• Marketing / Targeting Cookies (where applicable): Used to deliver relevant promotional content based on your browsing behaviour. These are placed only with your consent and can be withdrawn via your browser settings.

9.1 Managing Cookies

You can control and delete cookies through your browser settings. Most modern browsers — including those commonly used on Android and iOS devices — allow you to block third-party cookies, clear existing cookies and receive notification when a new cookie is placed. Please consult your browser's help documentation for specific instructions. Blocking strictly necessary cookies will affect your ability to use the Platform.

Subject to applicable data protection law, you have the following rights regarding your personal data held by 777sd. To exercise any of these rights, please contact us via the details in Section 15.

777sd will respond to data rights requests within 30 days of receipt (subject to extension where permitted by applicable law). We may require identity verification before fulfilling a request to ensure we do not disclose or delete another person's data in error.

The 777sd Platform is strictly intended for adults aged 18 years or over — or the higher minimum age required by the operator or applicable license jurisdiction. 777sd does not knowingly collect personal data from individuals under the minimum required age.

If 777sd becomes aware that personal data has been collected from a minor, that data will be deleted promptly and the associated account will be closed. If you believe a minor has registered on the Platform using false information, please contact our support team immediately.

777sd implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include, but are not limited to:

• TLS/HTTPS encryption for all data transmitted between your device and the Platform.
• Hashed password storage — passwords are never stored in plain text.
• Access controls restricting internal access to personal data on a need-to-know basis.
• Secure, access-controlled storage for KYC identity documents.
• Regular internal security reviews and vulnerability assessments.
• Incident response procedures for detecting, containing and reporting security breaches.

While 777sd takes data security seriously, no online system is entirely immune from risk. You are encouraged to use a strong, unique password for your account, enable any available two-factor authentication features, and to notify 777sd immediately at [email protected] if you suspect your account has been compromised.

Document Security Reminder: Always submit identity documents only through the Platform's secure HTTPS verification portal. Never send sensitive documents through unsecured chat channels, email, or any third-party link not provided directly by 777sd. Never alter, obscure or falsify documents submitted for verification.

The 777sd Platform may, from time to time, reference third-party services, tools or resources (for example, payment rail references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah as familiar Pakistani payment context). These references are informational only. 777sd is not responsible for the privacy practices, content or data handling of any third-party service.

This Policy applies exclusively to data collected and processed by 777sd through the Platform. When you interact directly with any third-party service — including a payment app or bank — you are subject to that third party's own privacy policy. 777sd strongly recommends that you review the privacy policies of any third-party services you use in connection with your Platform account.

777sd reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations or Platform functionality. Where material changes are made, we will:

• Post the updated Policy on this page with a revised effective date.
• Where practicable, notify registered users via their registered email address or via an in-Platform notification.

Your continued use of the Platform following the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not accept a revised Policy, you must cease using the Platform and may request account closure by contacting our support team.

We recommend reviewing this page at least once per calendar quarter or whenever you receive a notification of change.

For any questions, concerns, data rights requests or complaints relating to this Privacy Policy or 777sd's data practices, please contact us through the following channels:

If you are not satisfied with our response to a privacy complaint, you may have the right to escalate your complaint to a relevant data protection authority or supervisory body in your jurisdiction. 777sd will cooperate with any such authority in respect of a formal complaint.